Most of us are familiar with product/service marketing through the use of branding.  With the rise of consumerism, branding has become more prevalent. We have seen the impact that branding has on consumers. Since branding promotes the uniqueness of the products/services (and often a lifestyle in recent years), many consumers have been influenced to more readily purchase the product/services. Considering that branding is so impactful, it’s not surprising that marketers have been emphasising on companies branding all if not most of their products according to their target customers.   

What is mentioned above is obvious. However, what is not so obvious is the fact that we can and should brand ourselves to potential employers. I call it “personal branding”. When it comes to personal branding, we do not promote a specific lifestyle. We promote our abilities and talents.

So, how do we do that?

We should start with the basics, which is identifying and acknowledging our talents and abilities. All of us are unique and we possess specific skills that others do not.  These skills and abilities are what differentiate us from other job candidates when we look for jobs. Most job candidates apply for jobs with a cover letter and resume. But the details on these documents are merely skimming the surface when it comes to promoting our talents most of the time. I will recommend an additional 1-page document which provides a detailed summary of your achievements and abilities alongside your cover letter and resume when you apply for job in the near future.

Below are some questions to help you with this 1-page document:

• Do you have any interests or hobbies that you do not mind engaging in, even if it cost you time and effort? List them down. Identify the skills that are required for these activities.
• Do you have friends who commended you on specific achievements? List them down.  Identify the skills that are required for these activities.
• Have you joined any activities in school before?  What skills have you learnt from these activities? List them down.
• Have you attended any courses before? List them down.
• What is your goal in life? Is there anything that you wish to achieve in your life? Write them down.
• Look through your school testimonials. Look at the comments by your teachers and identify any skills that have been highlighted. Write them down.
• What profession(s) are you interested in? Write it down.
• In your life, which areas do you tend to excel and have interest in? Write them down.

After you have done the above, try to identify common areas and summarise your abilities and talents.

Now, do your interests and talents align with your preferred professions/career? If they do, it’s good. If not, you might like to explore other career options, since working in a profession of your preference which requires expertise that you do not excel in is not a good option. It’s best if you are able to join a profession where you have both the interest and the abilities. While we may switch career more than once in current times, it’s still advisable to get the right job for our first job. This is because our first job usually provides the foundation for our subsequent jobs.

Now, arrange your abilities and talents on a piece of paper. Writing in paragraphs or in point forms are both all right. Personally, I will encourage you to write in paragraphs as it looks more detailed and structured. Organise your writing such that your readers will be able to get an overview of your achievements, abilities and talents easily. Be as detailed as possible.

It will be good to start working on personal branding now while you are still in school.

Brand yourself, and shine.