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Most of us are familiar with product/service marketing through the use of branding. With the rise of consumerism, branding has become more prevalent. We have seen the impact that branding has on consumers. Since branding promotes the uniqueness of the products/services (and often a lifestyle in recent years), many consumers have been influenced to more readily purchase the [...]
Posted at: July 21st, 2008 - 6:30 am - Number of Comments » 0
Dear class,
I have noticed that some of you are holding back during the course of the lesson when questions are posed by the educators. This is especially so when it comes to the “Q & A” session at the end of each team’s presentation, where some of you have also hesitated to question the presenting teams.
There [...]
Posted at: July 20th, 2008 - 6:14 am - Number of Comments » 0
Out of all the talents, the Creatives are the most misunderstood.
Highly individualistic by nature, the Creatives take pride in all of their works. While there may be some Creatives who appreciate the contributions of others, most of them do not. They take great delight in creating something out of their own efforts and they often create something for [...]
Posted at: July 20th, 2008 - 5:32 am - Number of Comments » 0
Dear students,
I will like to introduce you to a website for journalists, which is Poynter.org. This is a website that was first introduced to me when I am still a student taking Mass Communication studies. I find it to be a very good resource for journalists and for those of you who wish to join the [...]
Posted at: July 9th, 2008 - 7:21 pm - Number of Comments » 0
Dear Class,
The media industry- like all other things in life- is constantly changing. And as media professionals in the near future, it will be good for all of you to be adaptable and to be able to cope with changes.
It’s also good to get an experience of working with deadlines as several professions in [...]
Posted at: July 3rd, 2008 - 4:26 pm - Number of Comments » 0
Dear class,
As media students, you will probably be asked to present your work in visual form. These may often include the use of photographs, photographs in text, visual design etc. As all of you have the opportunities to make presentations on a daily basis, I will recommend that you seize these opportunities to learn about [...]
Posted at: June 28th, 2008 - 9:08 pm - Number of Comments » 0
As mentioned in my previous post, I feel that the key emphasis as a photographer is in composition. However, no matter how good or efficient a photographer is, he or she will never get a perfect shot every time. Usually, there are more than one subject in focus, which is not encouraged. This is where [...]
Posted at: June 11th, 2008 - 8:29 pm - Number of Comments » 0
After looking at the Nurturer and the Reformer, it’s probably good to look at another type of talent, known as the Achiever.
Nurturers thrive in relationship building and Reformers have their strengths in following and achieving their life goals. The Achievers, on the other hand, have their eyes on achievements. To the Achievers, achievements are their life. Every moment [...]
Posted at: May 28th, 2008 - 1:40 am - Number of Comments » 0
During our course of studies, we have learnt many things. While it is always good to be knowledgeable, not all the things that we came across are relevant to us in our lives. And what’s interesting is that we usually forget what we have learnt once we lose touch of them. For example, how many of you are [...]
Posted at: May 22nd, 2008 - 6:09 am - Number of Comments » 0
Dear class,
Through the times that I have been facilitating classes for the past semesters, I have observed the strengths of different teams from their presentation sessions and have noted the various qualities that make such teams strong. I wish to highlight the essence of these teams’ attributes through the description of a hypothetical class Team X as shown below:
When Team [...]
Posted at: May 20th, 2008 - 5:39 pm - Number of Comments » 0