Dear class,
With the easy accessibility of the internet in campus, it’s not surprising to see many of you using internet as the primary source for research and learning. After all, one just needs to key in a search term in any search engine of one’s preference and the information will be found. While online research [...]

In life, I believe that all of us have dreams. It is easy to have a dream in life. The challenging part is in turning our dreams into reality. Some of us didn’t put in the effort, some of us think that it is too difficult and some of us give up midway. If you were [...]

Most of us are familiar with product/service marketing through the use of branding.  With the rise of consumerism, branding has become more prevalent. We have seen the impact that branding has on consumers. Since branding promotes the uniqueness of the products/services (and often a lifestyle in recent years), many consumers have been influenced to more readily purchase the [...]

Dear class,
I have noticed that some of you are holding back during the course of the lesson when questions are posed by the educators. This is especially so when it comes to the “Q & A” session at the end of each team’s presentation, where some of you have also hesitated to question the presenting teams. 
There [...]

Out of all the talents, the Creatives are the most misunderstood.
Highly individualistic by nature, the Creatives take pride in all of their works. While there may be some Creatives who appreciate the contributions of others, most of them do not. They take great delight in creating something out of their own efforts and they often create something for [...]

Dear students,
I will like to introduce you to a website for journalists, which is Poynter.org. This is a website that was first introduced to me when I am still a student taking Mass Communication studies. I find it to be a very good resource for journalists and for those of you who wish to join the [...]

Dear Class,
 
The media industry- like all other things in life- is constantly changing. And as media professionals in the near future, it will be good for all of you to be adaptable and to be able to cope with changes.
 
It’s also good to get an experience of working with deadlines as several professions in [...]