During our course of studies, we have learnt many things. While it is always good to be knowledgeable, not all the things that we came across are relevant to us in our lives. And what’s interesting is that we usually forget what we have learnt once we lose touch of them. For example, how many of you are able to remember every significant date from your history classes (for those of you who have taken history lessons)? Or how many of you are still able to remember all the equations in your chemistry classes? 

So, what is important in our learning process is not to gather as much information as possible in our lifetime, because we usually do not use most of them. Try reading today’s newspaper from front to back and see if you can remember the details of every news articles that you have read ten weeks down the road. You probably can’t, and you won’t need to.  So, what is important in our learning process then? It’s actually to convert what you have read (that is, data) to something that you understand (that is, information) before finding ways to make use of the information to your advantage. That is, turning information into insights.

But how do you turn information into insights? This is what the bulk of this article is about.  Well, you can do this by making the effort to relate everything that you have learnt to your lives. Of course, when it comes to the media, there are some knowledge that is either irrelevant (such as the announcement by the media on an upcoming conference for engineers. Why do you want to know that if you are not an engineer and have no use of such information for anyone? ), redundant (such as an article on the convergence of digital technology. Well, you have known this already, yes?) or short-term (such as a publicity on a car exhibition tomorrow. Such information is useless since the occurrence is not long-term, and this is especially so when you have absolutely no interest in the event). 

It is important to note that the media caters to a large group of readers, which differs greatly in terms of demographic and psychographic profiles. Hence, not all the information that is provided by the media is related or even useful to us. We need to sift out the relevant content for ourselves, else it will be a matter of time before we suffer from information overload.

So relating the things that you have learnt to your lives is crucial, since these are often the things that you will remember for a long time. If you do not believe this, just think of the most memorable scene and/or character in a movie that you have watched. You will not be able to remember every single detail of it but rather, certain snippets will stand out. Examine these snippets and you will realise that the reason that you find these moments/person memorable is because you can relate to it in some way. Maybe it’s the humour, or maybe it’s the emotion(s) that you have experienced when watching the film that reflects how you feel in your real life, or maybe it’s the fact that you are able to relate to the characteristics of the lead character(s) in some ways that are similar to your own.

Therefore, it will be good if all of you are able to relate what you have learnt in class to your lives. Try to see if you are able to apply what you have learnt in the classroom to your own lives. This is because when to comes to acquiring knowledge, its application is equally if not more important.

Whatever you are able to relate to, you will remember it for a long time.